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Winning the Sales War

Winning the Sales War

Amanda Kahlow, Founder & CEO, 6sense

The New Consumerized Enterprise

Brad Martin, Senior Director, Product Marketing, PRO Unlimited

The New Consumerized Enterprise

There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives.

Improve Your Customer's Path to Purchase with Product Content Management

Michelle Spector-Burtchell, VP of Marketing, Salsify

Improve Your Customer's Path to Purchase with Product Content Management

Today’s consumers shop across many devices and interact with brands and retailers across multiple channels. In this world of distributed commerce, customer expectations (and competition) are greater than ever so marketing and ecommerce leaders

Analyzing Customer Behavior in Real-Time

Analyzing Customer Behavior in Real-Time

Stephen Quinn, EVP & CMO, Walmart

You Can't Score If You Don't Know Where the Goal Posts Are

You Can't Score If You Don't Know Where the Goal Posts Are

Jessica Best, Director of Data-Driven Marketing, Barkley

The Transformation from Customer Centric ... to Customer Obsessed

The Transformation from Customer Centric ... to Customer Obsessed

Jonathan Beamer, Chief Marketing Officer, Monster

Project Managers: Driving the Way to the Digital Future

Project Managers: Driving the Way to the Digital Future

Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional

Slow is the New Down - Does your Ecommerce Site Stack Up?

Andrew Grygiel, Chief Marketing Officer, VividCortex

Slow is the New Down - Does your Ecommerce Site Stack Up?

In the unforgiving digital world, shoppers don't usually reward you if your website has great performance and uptime statistics.

Enable Marketers to Explore Data Visually

Jim Davis, SVP & CMO, SAS

Enable Marketers to Explore Data Visually

The forces of Big Data and empowered digital customers are impacting everyone’s marketing operations. At SAS we’re enriching our customer segment profiles by aggregating social media and other digital customer data.

The Race to Unify: Using Marketing Technology to Drive Intelligence into Marketing Decisions

Matt Mobley, CTO, Merkle

The Race to Unify: Using Marketing Technology to Drive Intelligence into Marketing Decisions

The marketing technology community needs to deliver on the unified canvas. A single place to deploy a consumer-centric strategy

Emotion AI: The Heart of Marketing Innovation

Natalie Monbiot, SVP/ Futures, Starcom USA

Emotion AI: The Heart of Marketing Innovation

Emotion AI, once the ‘ugly stepchild’ of artificial intelligence, its moment, as revealed at the inaugural Emotion AI Summit at MIT Media Lab in September.

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