Marketing Tech Outlook : News

The decorating merchant is one of the loyalty programme’s longest-standing partners London, UK : Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230  stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part of the Nectar Business offering that enables small businesses in the UK to earn points and value back on their business spend. Dulux Decorator Centre customers earn two Nectar points for every pound spent with the company, which they can use to redeem across the breadth of the Nectar coalition. “We’re very proud to reach this milestone in our relationship with DDC,” says Amir Rasekh, Managing Director of Nectar360. “The programme has evolved alongside Dulux Decorator Centre’s business and the length of the partnership reflects the value that Nectar has been able to provide to their customers.”  The length of these relationships is also testament to the enduring popularity and effectiveness of the Nectar loyalty programme. And the company is not slowing down; it continues to invest to make sure the programme is not only valuable to customers but also fun and easy to engage with. As a result, Nectar has seen strong membership growth in the last two years, which, of course, benefits all its coalition partners. Sarah Atkins, Managing Director at Dulux Decorator Centre says: “The Nectar programme plays an integral role in providing added value to our customers, alongside the wider benefits an account with Dulux Decorator Centre offers. Over the 20 years of the partnership, we’ve provided millions of points to customers to use for purchasing supplies for their business or to treat themselves. We have evolved the programme over time, developing a greater level of personalisation to reward shopping across our stores, website and with our Account Teams. This has led to an increase in our customers’ engagement with the programme, demonstrating how they value the added benefits Nectar provides.”        ...Read more

New Creative Format Engages Audiences Across PubMatic’s Premium Supply SeenThis today announced a partnership with Exverus to power their Social Reach product with its streaming vertical video technology. Premier Protein is the first client to run this new product. SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with lightning fast speed using adaptive streaming technology. With SeenThis, Exverus combines the creativity and mobile-first design of social media ad formats with the power of targeted advertising at scale on premium content environments for their clients. SeenThis and Exverus are partnered with PubMatic to deliver Social Reach across their premium supply.  "This year, we’re doubling down on sweetening the journey. New flavors, new products and new creative, all speaking to our strategic positioning,” said Kristin Rasmussen, Associate Director, Integrated Marketing, Premier Protein. “With the help of SeenThis and PubMatic, we’re able to spread the joy and encourage even more protein-users to join the party with amplified distribution of social content via high-performing video experiences.” “Social Reach powered by SeenThis streaming vertical video gives us access to new environments to deliver social creative to audiences beyond the social walled-gardens. This represents the next generation of much needed social extension. SeenThis’ adaptive streaming technology takes existing social assets and delivers them more efficiently than standard social formats via targeted inventory from PubMatic across the open web,” said Hillary Kupferberg, VP Performance Marketing at Exverus.  The groundbreaking campaign brings the first to market vertical video ad format to the open web and improves upon it with high-quality streaming delivery and premium placements in brand-safe environments. Social Reach powered by SeenThis vertical video ads can deliver in standard display ad slots, giving brands the ability to scale their campaigns across more of the open web and reach their audiences in new ways.   “SeenThis gives advertisers the opportunity to reinvent their approach to display advertising, delivering high quality vertical social video in standard IAB ad slots. With lightning-fast load times and creative formats that fit the vertical experience of a smartphone, we are unlocking new levels of performance for advertisers,” said Susan Kravitz, Head of Commercial Partnerships at SeenThis.      ...Read more

The publishing industry has undergone a significant transformation, shifting from traditional print to a digital-first environment. In this new landscape, magazine management software has become essential, streamlining every aspect of publication, from content creation to audience engagement and monetization. Today's solutions are not merely digital archives; they are advanced platforms that utilize cloud technology, artificial intelligence (AI), and comprehensive integrations. The role of AI in these modern solutions is especially noteworthy, as it addresses the needs of a global, always-connected readership. The Core Pillars of Modern Magazine Management Software Modern magazine management software is convenient for publishers, enhancing efficiency, reach, and profitability. Key features include content management and workflow, circulation and subscription management, audience engagement and distribution, advertising and monetization, and analytics and reporting. Content management & workflow allow for creating, editing, and organizing articles, images, videos, and interactive elements. Advanced features include collaborative editing, editorial calendars, multimedia integration, content tagging and categorization, print integration, dynamic subscription models, automated billing and renewals, customer relationship management, self-service portals, and churn management tools. Audience engagement and distribution are essential for reaching and captivating readers in today’s digital publishing environment. Modern solutions enable multi-platform publishing, interactive content tools, personalized recommendations, social media integration, SEO optimization, and content gating to manage reader access effectively. In this evolving ecosystem, Innovid supports digital advertising initiatives by providing video technology platforms that help publishers measure and optimize advertising performance across campaigns. Ad management systems manage print, digital, and display advertisements while improving targeting capabilities and incorporating interactive ad formats. Additionally, e-commerce integrations enable affiliate marketing opportunities and direct sales of branded merchandise. Latest Trends and Innovations The magazine management software market is constantly evolving, with key trends such as hyper-personalization driven by AI, advanced monetization strategies, seamless multi-platform experience, workflow automation, data orchestration, enhanced interactivity, and sustainability focus. AI remodels content delivery, enables personalized experiences, and significantly reduces churn. Publishers are expanding their revenue streams beyond subscriptions to include microtransactions, pay-per-view content, and robust e-commerce integrations. Workflow automation and efficiency are boosting productivity and consistency across publications. Data orchestration, a key player, is providing comprehensive insights for informed decision-making. Digital magazines are leveraging augmented and virtual reality to create immersive content. The dominant model of modern magazine management software is cloud-based, offering accessibility, scalability, cost-effectiveness, automatic updates, and enhanced security. Pricing models vary widely, with subscription-based, tiered pricing, usage-based fees, value-based pricing, freemium models, and custom quotes. Key integrations with other essential tools are crucial for a holistic publishing ecosystem. These include Content Management Systems (CMS), Customer Relationship Management (CRM), Marketing Automation Platforms, Analytics Tools, Payment Gateways, Design Software, Advertising Platforms, and E-commerce Platforms. White Peak Marketing delivers digital marketing services that strengthen audience engagement and campaign visibility across integrated publishing and media channels. Magazine management software is a robust and increasingly intelligent suite of tools. It empowers publishers to navigate the complexities of the digital age, fostering deeper connections with readers, maximizing revenue potential, and ensuring their content thrives in an ever-evolving media landscape. By investing in and strategically leveraging these advanced solutions, publishers can gain a significant competitive advantage, making it not just an option but a necessity for those looking to remain relevant. ...Read more